MEDIA BIAS ALERT

Media Research Center of Alaska
Anchorage, AK
Oct. 29, 2002

Dear Alaska News Consumer:

Publisher: Anchorage Daily News Reporters: Liz Ruskin Don Hunter Titles: "Murkowski has fought long, hard battle for Alaska" "Ulmer's career covers gamut of state government"

Ulmer's "accomplishment piece," side-by-side with Murkowski's "accomplishment piece," on Sunday, October 27th, in the Anchorage Daily News, represents a bias toward Ulmer against Murkowski when comparing and contrasting source comments and rebuttals by the candidates. This analysis doesn't even include counting the negative comments insertd by the reporter, which are weighted against Murkowksi.

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The Media Research Center of Alaska is committed to identifying, reviewing, and reporting bias in the news media that violates journalism's code of ethics, as it pertains to media in Alaska. MRCA also educates its members and the general public in media ethics so that each person can become a critical thinker/evaluator of the news.

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